BGG Group to Open European Subsidiary

February 23rd, 2016

Lugano, February 23rd, 2016BGG Group announced today the opening of its third affiliate in Switzerland (BGG Europe SA), after having already successfully opened branch offices in North America and Japan.

The Swiss affiliate will be based in Lugano and will be responsible for BGG operations in Europe.

BGG has been supplying major partners in Europe for many years and is already realizing 15% of its revenues in Europe. Thanks to this new branch office, BGG will be able to better serve its customers’ needs, while providing local technical assistance and innovative solutions.

Christian Artaria, Global Chief Marketing Executive of BGG Group, will be responsible for managing the new affiliate.

We are implementing the global growth strategy of the group and the opening of the European affiliate will play an important role in our future growth” said Chunhua Li, Chairman and founder of BGG Group.

I am extremely excited and honored to be given the opportunity to lead the European business of BGG. My unwavering priorities will be to grow BGG’s business and to use all my experience and energy to help write the next chapter of BGG Group.”, added Christian Artaria.

About BGG Group:

Founded in 1995, BGG is specialized in development and manufacture of fruit and botanical extracts, microalgae secondary metabolites, natural vitamins, natural sweeteners and flavour enhancers for use in the dietary supplement, food/beverage, cosmetics and pharmaceutical industries. BGG employs about 400 staff, has 5 production sites, international branches in North America, Japan and Switzerland and manages sales in more than 20 countries. BGG is ISO9001, ISO22000 and GMP certified.


Press Contacts:
Christian Artaria
Global Chief Marketing Officer


BGG is a global leader in the manufacture and sourcing of clinically-supported ingredients for the dietary supplement, cosmetics, and food and beverage industries.

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