BGG World Announces Appointment of Shaheen Majeed    to CEO Position of BGG Americas & Subsidiaries

Irvine, California, January 18, 2022 – BGG World (BGG) is extremely pleased to announce the appointment of industry veteran Shaheen Majeed to the position of CEO of three of its key subsidiaries.  Mr. Majeed assumed the role of CEO of BGG’s HB Natural Ingredients USA¹ (HBNI) subsidiary on January 1, 2022.  He will assume the positions of CEO of both BGG Americas² and Algae Health Sciences³ (AHS) upon the retirement of current CEO Bob Capelli on March 1, 2022.  Previously, Mr. Majeed was instrumental for 25 years in building the business of supplement ingredient producer Sabinsa to become a global leader in several product categories; Majeed held a variety of positions of increasing responsibilities with Sabinsa including roles in sales, supply chain, global marketing, and culminating in the position of worldwide President for the last four years.    

“We are very lucky that Shaheen has joined our Team,” commented Chunhua Li, Chairman & Founder of BGG World.  “Shaheen is a true leader with a complete knowledge of our industry on every level.  We look forward to his leadership of these key divisions of our company for years to come.”  Outgoing BGG Americas and AHS CEO Bob Capelli added, “We searched for over a year for the perfect candidate to fill these roles; I feel totally comfortable leaving things in Shaheen’s very capable hands.”  

“I could not be more pleased and proud to be associated with a company that is rooted in quality and deeply devoted to innovation,” said Mr. Majeed. “I look forward to working with this incredible team of people building the sales and attention that BGG deserves in the marketplace.”

¹ HB Natural Ingredients USA focuses on the production and distribution of sweeteners including Stevia and Licorice-based ingredients. HBNI is particularly enthused about its revolutionary taste-improved Stevia line, trademarked as Vitosa®, which enables this zero-calorie sweetener to attain a taste profile almost identical to sugar.  

²  BGG Americas is responsible for the distribution of BGG’s full line of supplement ingredients in the USA, Canada, and Latin America.  
³ Algae Health Sciences is responsible for the distribution of BGG’s algae-based supplement ingredients worldwide including its flagship AstaZine® Natural Astaxanthin portfolio of products.